Promote Your Store! Nobody will buy if they don't know it's for sale.

The most popular question on our customer service line is "How do I promote my Store?" It all depends on who you want to sell to, how you communicate with your audience and what you want to sell. Here are a variety of ways to promote your online Store.

Best Methods for Online Store Promotion

Showcase your products
There are two methods to promoting your Store. One is to create a simple Store link on your site that says "Store". But here's a question for you: How many times have you ever clicked on a link that says "Store" without knowing what's in it? Chances are not a lot. People are most likely to visit a Store if they know what the products in the Store look like.

Grab your audience's interest. Incent them to visit your Store by spotlighting your products. Show off photos of your products or display the designs you've created on your homepage. Your images will encourage users to visit your Store to see the various products you have available.

Create a website community
It's important to educate your audience on the background and mission of your website. Don't expect high sales in your Store until you've done that. People buy merchandise from websites because they relate to that community and want to support it. To them, it's more than a mug or T-shirt, it's about being part of your Web community.

Talk about your products and designs
Most upscale retailers and catalog companies go beyond just displaying the items they sell. Many set the shopping mood by telling stories about their products and letting customers know about their origins.

Basic Ways to Promote Your Online Store

Banners and Buttons
If you need a basic way to promote your Store, add a banner or button that lets people know about the products you are selling. If you plan on creating your own banners and buttons, the best message to have is to let your visitors know that they will be supporting your site by shopping at your Store.

The most common place for a Store link is on the left navigation bar. It is the first place someone will look when searching for a Store. Even if you spotlight your Store on the homepage, also put a Store link on the left navigation bar or top navigation bar consistently throughout your website.

Learn more: How do I bring buyers to my Store?